The idea that you are what you eat is becoming increasingly popular and central to people’s lifestyle choices. Urban – rural, men – women, seniors – millennials – all are making active choices about food, exercise and wellness. HealthifyMe data aims to bring you current health trends in the country and keep you up to date.
A combination of changes in eating patterns, nature of work, physical activity and lifestyle choices led to two outcomes –
1) An unprecedented increase in the occurrence of lifestyle diseases
2) Noticeable increase in smartphone penetration.
With 70 million diabetics and 170 million hypertensive and 250 million obese, lifestyle diseases are no longer chronic conditions that affect a few; but an unfortunate familiar reality. On the other hand, we have 250 million smartphone users growing 30% a year.
An interplay between the rise of lifestyle diseases and smartphone ownership has resulted in high adoption of health apps, making it easier for consumers to track their lifestyle and monitor dietary patterns. This has given rise to the era where digital health is an attractive reality and a necessity. The path to delivering digital health and wellness begins with the power of localized insights – into individual lifestyles, food preferences, nutritional breakdown and other indicators that help to truly understand each individual and tailor intervention accordingly.
HealthifyMe is leading this trend by being the biggest and most preferred health app in India. With over a million users on the platform, HealthifyMe Trends aims to present the most comprehensive study of Indian dietary patterns, delivering hard-hitting and actionable insights.